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20121001
20121009
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to model the treats about who models mitt romney's taxes instead of just pulling at people but said they would move. and then they sort of got it down to the cycle with a few weeks to develop tests randomly assigned and distribute and measured the movement and so at the end of it you realize okay the people who are moving on the message are conservative retirees. now let's go send these ads to the conservative retirees and that is a sort of radical new way of both transferring some of these experimental techniques to measure preservation but also getting rid of sort of all of the conjectural hypothetical that the testing that have been used in the polls and focus groups into something that actually gets to the behavior of changing their mind. >> host: interesting. to do the sort of work biggs the question how extensive is this? how much money to the campaigns have to develop a level that you are talking about? >> guest: it's expensive but they invest intelligently and will tell you that it should pay for itself. so, one of the benefits of micro targeting. if you can cut ten or 20% o
romney's taxes. instead of just pulling people and looking at the time for people who said they would move. and so then they certified down to a cycle of a few weeks to develop tests, randomly assign and distribute these ads and to measure the movement. and so at the end of it you realize okay, the people who are moving on the tax message, let's say, or can conservative retirees, okay, now let's go send these ads to conservative retirees. and that's a radical new way of both i think transferring some of these techniques to measure persuasion, and also getting rid of all the sort of conjectural hypothetical message testing that has been used in polls and focus groups in getting to something that actually gets at the behavior of changing their mind. >> host: interesting. i mean to do this sort of work it does beg the question, how expensive is this? how much money do these campaigns have to raise to really do this as a level that you are talking about? ass it's expensive, but i think campaigns have invest intelligently and it will tell you that it should pay for itself. so one of the be
Search Results 0 to 1 of about 2